Community Relations Digital Signage - How Things Work
In 2009, the Salt River Pima-Maricopa Indian Community’s Community Relations Office launched a Digital Signage Division to help disseminate information out to the Community in a faster way, through multiple digital displays.
The Digital Signage Division focuses on providing the Community with information on Community and Council-sponsored events. The division started with eight digital signage displays spread out throughout the Community. Today there are 17 displays.
The Digital Signage Division is the multimedia wing of the Community Relations Division. Two Community Relations Specialists—Media Design Coordinator Daniel Martinez and Multimedia Graphic Designer Amy Davila—perform a number of multimedia-related tasks that include photography, print projects, graphic design and digital signage duties.
|The Digital Signage Division focuses on providing the Community with information on Community and Council-sponsored events, the information is displayed on 17 displays throughout the Community.|
“We upgraded our software to Haivision CoolSign,” said Martinez about one of the biggest changes since he has been in the division. “We used to use Janus Vizia, and that software became obsolete because the company wasn’t innovating on it anymore. So, we ventured out to find different software and we found CoolSign, which is more advanced and has more capabilities.”
Besides the software, the hardware has changed as well. Digital Signage switched computer platforms from PC to Mac, which helps streamline the process of creating content for the digital sign displays.
|Daniel Martinez||Amy Davila|
Martinez’s passion for graphic design and multimedia led him to pursue a degree at Collins College in Tempe. Martinez returned to Parker, Arizona, where he grew up, to be the senior graphic designer at the Blue Water Resort & Casino. When a position for a media designer opened in the SRPMIC, that sparked an interest in Martinez.
“I was interested because it involved more of the field that I studied: motion graphic and graphic design,” said Martinez. “I applied and was offered the position, so I relocated and have been here for the last nine years.”
Davila, who is from the Gila River Indian Community, initially went into criminal justice but wanted to do more creative things, so she is currently pursuing her master’s degree in fine arts and photography from the Academy of Art University in San Francisco, California. She started working for Community Relations earlier this year. Prior to that, she worked at the Huhugam Heritage Center in Gila River as archivist for three years.
|Kyle Flores models as Digital Signage prepares lighting for a photo shoot.||Digital Signage sets up in an inhouse studio that is used for photoshoots, video and other multimedia projects.|