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SRPMIC Pushing Communication Through Facebook

The power of Facebook has reached the Salt River Pima-Maricopa Indian Community.

In late 2016, the tribal government launched a Facebook page as another bridge for connection to the Community. The page is growing and has about 900 Facebook “likes” as of late February.

Salt River Schools is also using the popular social-media platform to communicate with parents and share information about school events.

SRPMIC Community Relations Director Janet Johnson discussed the importance of social media in the Community.

“Social media is the new wave of communication to reach a broader audience,” said Johnson. “So many of our membership have a cell phone and are linked to some form of social media.”

The page was launched to show how the Community is interested in reaching the membership to distribute information, keeping them informed on events, activities and notices, Johnson said.

“Launching the Community’s Facebook is the first step on the social network highway to engage with the membership. We hope to grow our social-media outlets to provide real-time delivery,” said Johnson about the government’s Facebook page.

Salt River Schools’ Facebook page isn’t as new as the tribal government’s page, but it has a renewed focus on building engagement. Because so many people use Facebook as their news and information source, the SRPMIC Education Department knew that Salt River Schools needed to use the platform more intentionally and not as an afterthought, said Taté Walker, school communication and public relations director for the Education Department.

“Today we have about 570 followers, which, for a page our size, is a huge leap,” said Walker. “We fully expect that number to continue growing now that we are making consistent daily posts. Facebook is a place where we not only share what’s happening at our schools—including events you can add to your calendar—but it’s also a place to share resources, such as free tax-filing information or higher-education scholarship opportunities.”

The Salt River Schools website,, is getting a makeover with a new look, feel and capabilities. A soft launch of the finished site should happen this spring, with an official launch party at the beginning of the next school year. The current site is about five years old. A smartphone app is also in the works.

“Our new division leadership has made it a priority to communicate and connect with our students, parents and caregivers, the Community and the general public,” Walker said.